The ideas of a free society have long been communicated to adults around the world by various individuals and organizations, but this has often been a lagging effort; school systems typically do not teach liberty-friendly ideas, therefore our target audience has always been exposed for many years to ideas and perspectives that are often hostile to liberty.
Several years ago, Connor Boyack began publishing the Tuttle Twins books to address this problem and communicate the ideas of a free society to the rising generation. Over a dozen books have now been published, with translations in 10 languages and over half a million copies sold around the world.
But publishing infrequent books is not enough — deeper learning is needed, and widely, in order to help young people understand why free markets are important and how they work. With the support of the Rising Tide Foundation and building on the Tuttle Twins brand, Libertas Institute launched "Free Market Rules" — a weekly, digital curriculum for entire families, with children of all ages, to learn about free market economics.
The rising generation is perhaps the biggest untapped audience in the freedom movement, and content like the Free Market Rules curriculum can take the message of freedom to young people as an investment in our society's future.
Curated content, with age-appropriate activities for children of different ages, is provided each week. All families start with the basics, and progressively learn more advanced ideas as they continue through the curriculum, helping reinforce and deepen their understanding of free market ideas. With discussion questions and activities for families, the collaborative learning format enables family members to understand the ideas together, increasing the likelihood that they will be discussed and applied by members of the family far into the future.