LITE Student, Asia Jackson, wins $10,000 to advance her business as part of Amazon's Black Girl Magic Digital Summit


Rising Tide supports an entrepreneurship development project at Let's Innovate through Education (LITE) that effectively develops key 21st century skills in minority youth, giving them the skills to lift themselves out of poverty and stimulate their local economy through business solutions. LITE Memphis has a vision to close the racial wealth gap for African American and Latino/a/x students by becoming entrepreneurs and securing high-wage jobs.

Ms. Asia Jackson, a finalist of LITE's 2019 cohort, was one of the five winners of the Amazon HBCU National Pitch Competition that gave away $50,000 to support Black-owned small businesses. The HBCU Pitch Competition was part of the third annual Black Girl Magic Digital Summit hosted by Boss Woman Media.  Following her participation in LITE's entrepreneurship program in 2019, Ms. Jackson started her own line of hair products. In addition to running her business, she is a sophomore at Tennessee State University majoring in Chemistry.

The LITE Memphis entrepreneurship program focuses on practical application, combining classes, coaching, and mentoring. Their high school finalist program offers funding and coaching to students to launch their micro-venture, with a program spanning over 16 weeks that covers entrepreneurial skills from ideation, pivoting, customer feedback, marketing, budgeting, implementation, and pitching.

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