Reaching the Rising Generation with the Ideas of Freedom

There are many books that teach on free markets, individual freedom, and prosperity for adults, but there has been (and continues to be) a profound void in the children’s literature market. Libertas Institute has the unique opportunity to offer families a better alternative through an expanded suite of Tuttle Twins resources, including more of the Tuttle Twins book series and a monthly magazine which promotes the ideas of freedom and liberty to children and young adults. Simultaneously, they will produce a new American history textbook along with a supplemental curriculum. Students will be able to identify the ideas of freedom that shaped American history and, through activities in their curriculum, learn about their enduring relevance to their lives today.

The Tuttle Twins series has sold over 3.5 million copies globally, with 23 children’s books being translated into a dozen languages. They will now have books for toddlers and teenagers, selling over 4,000 books a day with a strong interest due to the surge in homeschooling and concern over the rise in authoritarian government actions. On Amazon, they have achieved 1,000s of 5 start reviews on the existing Tuttle Twins suite of books. The ultimate objective of this project is to educate children on the principles of a free society and cultivate a successful pipeline of resources for toddlers to college students that will in turn make them lifelong defenders of freedom.

Contribution to enhancing freedom

Libertas Institute is growing an increasingly large audience of families dedicated to freedom. This will have a significant and lasting impact by introducing many more people to the ideas of freedom. At its core, this is a teaching freedom project - introducing and solidifying a deep understanding of individual liberty and ensuring children learn the importance of personal responsibility, understand why freedom is so important, and recognize why free markets and limited government are essential to prosperity.